Developer guides for the modern marketing technology stack
How to evaluate CDP options as a developer — architecture fit, identity resolution quality, destination ecosystem, SDKs, data governance capabilities, and the …
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Mixpanel vs. Amplitude compared from a developer perspective — SDK quality, data model differences, query capabilities, integration APIs, and which use cases …
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How to integrate a headless CMS with your MarTech stack — content delivery APIs, preview environments, personalization hooks, analytics event tracking, and A/B …
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How to test marketing automation systems — unit testing event handlers, integration testing webhook pipelines, end-to-end testing email sequences, and building …
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How to implement transactional and marketing email automation using SendGrid's API — template management, dynamic content, delivery tracking, suppression lists, …
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How to set up BigQuery as the central analytics layer for marketing data — schema design, GA4 data export, cost optimization, dbt transformation patterns, and …
Read more →How to evaluate CDP options as a developer — architecture fit, identity resolution quality, destination ecosystem, SDKs, data governance capabilities, and the …
Read more →How to integrate a headless CMS with your MarTech stack — content delivery APIs, preview environments, personalization hooks, analytics event tracking, and A/B …
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How to query the GA4 Data API programmatically — dimensions, metrics, date ranges, filters, pivot reports, and how to build reliable analytics exports from GA4 …
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A developer's guide to Segment — source setup, event taxonomy design, Protocols for schema enforcement, Functions for custom destinations, and the operational …
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How to implement Stripe webhooks for MarTech use cases — signature verification, idempotent event handling, connecting payment events to your CRM and marketing …
Read more →Mixpanel vs. Amplitude compared from a developer perspective — SDK quality, data model differences, query capabilities, integration APIs, and which use cases …
Read more →How to set up BigQuery as the central analytics layer for marketing data — schema design, GA4 data export, cost optimization, dbt transformation patterns, and …
Read more →
How to implement marketing attribution models in a MarTech stack — last-touch, first-touch, linear, time-decay, and data-driven models, plus the data …
Read more →How to test marketing automation systems — unit testing event handlers, integration testing webhook pipelines, end-to-end testing email sequences, and building …
Read more →How to implement transactional and marketing email automation using SendGrid's API — template management, dynamic content, delivery tracking, suppression lists, …
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Build webhook handlers that survive production — async processing, HMAC validation, idempotency, retry behavior across platforms, dead letter queues, and …
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The three main MarTech data pipeline patterns, when a CDP is the right answer, identity resolution in depth, consent implications, and a framework for choosing …
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A developer's guide to choosing between webhook and polling patterns for MarTech data integrations — latency requirements, reliability tradeoffs, and …
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How to build robust rate limit handling for MarTech API integrations — token bucket implementations, adaptive backoff, queue architecture, and platform-specific …
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