Developer guides for the modern marketing technology stack
Meta's hosted ads MCP server removes the integration layer you used to write by hand. Here's what the 29 tools actually cover, and where the work moved to.
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Re-running our five agent-readiness criteria against what actually shipped: Salesforce's two MCP servers, WordPress's Abilities API, and Adobe moving the other …
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Marketo's SOAP API is past its stated end date and access_token query-parameter auth is days from its own. The slip history is why your integration is still on …
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Ahead of Dreamforce, Salesforce has already shipped the architecture: Headless 360, two MCP servers, and a facade-tool pattern that quietly solves the …
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The case for a golden path for MarTech integrations — and what 518 platform practitioners say about why most internal platforms fail to prove they worked.
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A developer's grading rubric for agent-ready MarTech APIs: docs quality, granular auth, structured responses, MCP support, and rate-limit signaling that agents …
Read more →The case for a golden path for MarTech integrations — and what 518 platform practitioners say about why most internal platforms fail to prove they worked.
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How to evaluate CDP options as a developer — architecture fit, identity resolution quality, destination ecosystem, SDKs, data governance capabilities, and the …
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How to integrate a headless CMS with your MarTech stack — content delivery APIs, preview environments, personalization hooks, analytics event tracking, and A/B …
Read more →Meta's hosted ads MCP server removes the integration layer you used to write by hand. Here's what the 29 tools actually cover, and where the work moved to.
Read more →Ahead of Dreamforce, Salesforce has already shipped the architecture: Headless 360, two MCP servers, and a facade-tool pattern that quietly solves the …
Read more →Marketo's SOAP API is past its stated end date and access_token query-parameter auth is days from its own. The slip history is why your integration is still on …
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Mixpanel vs. Amplitude compared from a developer perspective — SDK quality, data model differences, query capabilities, integration APIs, and which use cases …
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How to set up BigQuery as the central analytics layer for marketing data — schema design, GA4 data export, cost optimization, dbt transformation patterns, and …
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How to implement marketing attribution models in a MarTech stack — last-touch, first-touch, linear, time-decay, and data-driven models, plus the data …
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Architecture patterns for MarTech pipelines where AI agents have write access — permission scoping, audit trails, idempotency, rollback, and the governance …
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How to test marketing automation systems — unit testing event handlers, integration testing webhook pipelines, end-to-end testing email sequences, and building …
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How to implement transactional and marketing email automation using SendGrid's API — template management, dynamic content, delivery tracking, suppression lists, …
Read more →Re-running our five agent-readiness criteria against what actually shipped: Salesforce's two MCP servers, WordPress's Abilities API, and Adobe moving the other …
Read more →A developer's grading rubric for agent-ready MarTech APIs: docs quality, granular auth, structured responses, MCP support, and rate-limit signaling that agents …
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What breaks in Klaviyo API integrations at scale — revision header mismatches, rate tier behavior, missing RateLimit headers on 429s, bulk operation limits, and …
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